
Up To Speed magazine
Keeping you up-to-date on essential LADA and other industry news.
As the official publication of the Louisiana Automobile Dealers Association (LADA), Up To Speed magazine is an essential resource to the Louisiana auto industry. Leading the market in current news, technology updates, sales techniques, imminent legislation and advice on private business practices, Up To Speed is a vital tool for success in the industry.
Coulter McMahen, President/CEO
Up To Speed magazine
Keeping you up-to-date on essential LADA and other industry news.
As the official publication of the Louisiana Automobile Dealers Association (LADA), Up To Speed magazine is an essential resource to the Louisiana auto industry. Leading the market in current news, technology updates, sales techniques, imminent legislation and advice on private business practices, Up To Speed is a vital tool for success in the industry.
Coulter McMahen, President/CEO
Feature Articles


Five Questions Every Dealer Should Ask Before Investing in New Technology
By Hannis T. Bourgeois
November 2, 2026
A Message From the President: Louisiana Dealers on the Hill Takeaways from the NADA Washington Conference
By Coulter McMahen, President/CEO, LADA
November 2, 2026
Five Questions Every Dealer Should Ask Before Investing in New Technology
By Hannis T. Bourgeois
November 2, 2026